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Business Network International (BNI) is an organization which is "the world's largest referral organization" with over 185,000 members worldwide. BNI is in over 60 countries worldwide.〔http://www.bni.com/BNINews/tabid/64/articleType/ArticleView/articleId/175/BNI-Launches-41st-and-42nd-Countries.aspx〕 BNI was founded in 1985 by Dr. Ivan Misner "for the primary purpose of building powerful referral networks". ==Chapter format== The BNI organization works by creating a group of people from various industries and encouraging regular passing of referrals. * Each chapter allows one person per occupational classification, and prospective members must be approved via an application process. * BNI's philosophy is "Givers Gain" - members are expected to focus on giving referrals to other members to build relationships and receive referrals in return. * BNI draws a distinction between a "referral" and a "lead." A lead is contact information for a prospect for a member's business, while a referral occurs only when the prospect has already expressed interest in the business in question, and is ready to be contacted by the referred BNI member. * Chapters have specific rules regarding required attendance in order to cultivate the relationships needed to create a comfort level in referring business. * Chapters track the monetary amount of passed business in order to prove the value of the financial and time commitment. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「BNI (organization)」の詳細全文を読む スポンサード リンク
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